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Reaching Advanced Audiences for improved campaign performance with KYC agen...

Kill Your Competition® (KYC), a local agency, showed an advertiser the advantages and benefits of using Comscore data to better target advanced audiences – and won the advertiser business as a result...

Digital travel landscape in APAC

The digital landscape in APAC is shaped by the Chinese and Indian consumer to a large extent, and the travel industry is no exception. There are also differences in the adoption of online travel servi...