With consumers cutting the cord, the TV industry has shifted to streaming to help advertisers reach consumers no longer watching traditional TV. Viewers are opting for ad-supported streaming services, bringing digital technology and capabilities to mass audiences. Hear how major media companies are adjusting.
Local advertisers are looking to take advantage of advanced advertising to target companies. Local stations and cable operators are cashing in with fast growing digital and over-the-top businesses. What’s next for local media outlets?