- 16. September - 18. September 2024

2024 ANA Measurement and Analytics Conference

Radisson Blu Aqua Hotel, 221 North Columbus Drive
Chicago , IL , United States

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The ANA Measurement & Analytics Conference will focus on the forces of change within the measurement industry and how marketers are leveraging these shifts to drive better decision making and growth.

Comscore will present the session, 'Playing to Win: How Sports Fans Are Proving the Incremental Reach of Streaming' on September 16, 2024 from 1:45-2:20pm.

To get in touch with the Comscore team at this event click this link

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For more event details visit https://www.ana.net/content/show/id/ms-roi-sep24

'Playing to Win: How Sports Fans Are Proving the Incremental Reach of Streaming

16. September : 13:45 - 14:20 CT
Steve Bagdasarian
Steve Bagdasarian
Chief Commercial Officer
Comscore
Marta Martinez
Marta Martinez
Managing Director: Data, Measurement and Analytics
Google

This joint presentation from Google and Comscore will tell a cross-platform reach and incrementality story through the lens of sports fans, with never-before-seen insights including Sunday Ticket and the Super Bowl. It paints the streaming landscape as a vital growing platform bringing to life the incremental audiences that advertisers can capture with YouTube.

In Kalender eintragen 16-09-2024 13:45:00 16-09-2024 14:20:00 America/Chicago 2024 ANA Measurement and Analytics Conference - 'Playing to Win: How Sports Fans Are Proving the Incremental Reach of Streaming 'Playing to Win: How Sports Fans Are Proving the Incremental Reach of Streaming

This joint presentation from Google and Comscore will tell a cross-platform reach and incrementality story through the lens of sports fans, with never-before-seen insights including Sunday Ticket and the Super Bowl. It paints the streaming landscape as a vital growing platform bringing to life the incremental audiences that advertisers can capture with YouTube.

Radisson Blu Aqua Hotel, 221 North Columbus Drive, Chicago, IL, United States of America Comscore events@comscore.com false DD/MM/YYYY