82% of the world population participates in online social activity. It’s a channel that marketers can’t afford to ignore, but many struggle with how to quantify social activity impact.
Chief Marketing Officer Linda Abraham discusses how to make social measurable, comparable and actionable.
Die Comscore MMX® Multi-Platform bietet eine Einsicht in das gesamte Nutzerverhalten auf Desktops, Smartphones und Tablets.
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