Consumers set up a blockbuster holiday season at the Box Office
82% of the world population participates in online social activity. It’s a channel that marketers can’t afford to ignore, but many struggle with how to quantify social activity impact.
Chief Marketing Officer Linda Abraham discusses how to make social measurable, comparable and actionable.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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