Comscore Expanding Total Home Cross Screen Measurement
Local TV Will Take National Spending
Fireside Chat with Lyle Schwartz and Aaron Fetters
In April 2017, our own Aaron Fetters sat down for a fireside chat with GroupM’s Lyle Schwartz. Below, hear them discuss the latest issues facing the industry, including the role viewability plays in a...
Infographik: Das “Mobile First” Nutzerverhalten
Die mobile Bedürfnispyramide
Why Marketers Need to Know About Advanced Currencies
Advanced currencies are a relatively new phenomenon, allowing television advertisers to identify audiences by moving beyond a standard age and sex demography to focus on consumer targets.
Programmatic Advertising: Die Auswirkungen auf Marken- und Performance-KPIs...
Expectations from Snapchat
This holiday season consumers will spend around $80B online
CNBC: 2017 is Box Office Equivalent of 100-Year Flood
Holiday shopping promotions starting earlier and earlier
Advanced TV Targeting Early In A Mega Trend
Ad Week 2016: Is precision targeting delivering on its promise?
Ad Week 2016: What’s needed to make data truly actionable?
Ad Week 2016: How do you evaluate quality delivery?
Ad Week 2016: What are the metrics that matter?
Millennials going mobile
Comscore Q1 2016 Advertising Benchmarks