More Insights
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Un-Identifying the Future of Advertising

In New York City last week, Marketing leaders converged at AdExchanger’s Programmatic I/O to discuss the most pressing topics facing the programmatic advertising...
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The 2023 Holiday Checklist

Comscore's programmatic targeting division, Proximic by Comscore, and leading ad tech platform Nexxen teamed up to help you discover the biggest advertising...
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Proximic by Comscore Unveils Suite of New AI-Powered Contextual Solutions for Enhanced, Privacy-Centric Programmatic Advertising

Advertisers can Target Audiences by Demographic,TV Shows Viewership and more without Use of Cookies
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Spooky Stats: Halloween Costume Shopping Trends

As the leaves begin to fall and the pumpkin spice lattes flow, we're diving into the spook-tacular data surrounding Halloween.
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Monetization Opportunities for Publishers in the Face of Signal Loss

It was a pleasure to connect with publishers from across the United States at the Digiday Publishing Summit in Florida this week and hear their most pressing...
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Navigating the Future of Ad Monetization with Proximic by Comscore

Proximic by Comscore’s Head of Partnerships, Jessica Trainor, recently sat down with Gina Perino, VP of Ad Operations and Strategy at Blavity Inc.
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Programmatic Decoded: What is Advertising Addressability?

Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.
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Programmatic Decoded: What is Contextual Targeting? How has it evolved and what has AI’s impact been?

Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.
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Unwrap the Holiday Segment Guide - Your Essential Ad Targeting Resource for the Festive Season!

Discover the power of a well-executed holiday strategy with our comprehensive Holiday Segment Guide.
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Introducing Show-Level Streaming Audiences, the Newest Addition to Proximic’s Predictive Audiences Suite

If you took away one thing from this year’s UpFronts it was likely about the growing popularity of connected TV.
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Game On! How to Unlock the Potential of Fall Sports Viewership

Picture this: The leaves are starting to change, the days are getting shorter and school is back in full swing. These telltale signs can only mean one...
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How the Women's World Cup Scores Big

Once every four years the world’s best women’s soccer players battle it out to honor their countries and chase the title of world champion.
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AI's Role in the Partnership of Data + Creativity

The merging of data and creativity has long been a north star at Comscore. Now, with the help of artificial intelligence technology, the intersection of...
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Fall Segment Guide 2023

Discover the Fall Segment Guide, crafted to help inform your ad targeting strategy this autumn.
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Why you need a hybrid targeting strategy

It’s no secret that the digital advertising industry is in the throes of an identity crisis (regarding user identification, that is).
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Proximic by Comscore Announces 5,000 Advertiser Milestone for ID-free Predictive Audience Solution

Proximic by Comscore today announced new and expanded integrations with Adobe, Publica and Teads, helping to extend the reach of their industry-leading...
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Have the signal loss challenges of the future already arrived?

It feels like just yesterday Google announced their plan to phase out the third-party cookie and sent the entire advertising industry into a tailspin.
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Your Guide to Summer Segment Activation

Make sure you're prepared with the right targeting segments for the summer season to help capitalize on increased consumer spend.