The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
The television measurement marketplace is moving through one of the most important transitions in its evolution. What was once a more linear conversation (pardon the pun) about ratings... Read more
The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase...
Consumer AI Chatbots Keep Climbing in March — and Claude Is the Story to...
Upfronts 2026 and the Architecture for Modern...
From Connected to Intelligent: What CES 2026 Revealed...
How Local Sports Fuel the Heartbeat of Fandom
We’re Ready for What’s Next: Why It’s Time to...
#RIPGRPs: Evolving the Metrics That Move Us Forward
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection of an industry...
Flexible by Design: Building Standards That Fit a Multi-Currency World
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new standard for the b...
Comscore TV Personification
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
2024 Presidential Debate: Cross-Screen Performance