Gaming media in the Asia-Pacific Region

Scope: Our analysis covers websites and mobile apps where consumers can find information on video games and game-related news, as well as websites and mobile apps where users can play online video games.

Top line observations:

Table 1: The proportion of consumers who visited a game-related site or app remained stable or increased somewhat in most countries from June 2020 to July 2020. (The exceptions being Hong Kong, India, and Singapore.)

Table 2: The gaming ecosystem is highly fragmented: few companies achieve more than 5% reach, while many do achieve more than 1%. Within this context, it can be argued that the market in Australia, India and Vietnam is more concentrated, whereas Malaysia has one of the most fragmented market.

Table 3: The gaming landscape varies significantly from one country to another. However, we do have a few international gaming entities appearing in more than one country, Omnia/Blue Ant Media being one of them.

Table 1. Reach of gaming sites and apps as of July 2020

Source: Comscore MMX Multi-Platform, Total Audience, July 2020.

Table 2. Market competitiveness and consumer adoption of gaming sites and apps as of July 2020.

Source: Comscore MMX Multi-Platform, Total Audience, July 2020.

Table 3. Online gaming media: movers and shakers as of July 2020.

Source: Comscore MMX Multi-Platform, Total Audience, July 2020.