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This week’s snapshot summarises the online gaming media footprint, as of July 2020, in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region.
Scope: Our analysis covers websites and mobile apps where consumers can find information on video games and game-related news, as well as websites and mobile apps where users can play online video games.
Top line observations:
Table 1: The proportion of consumers who visited a game-related site or app remained stable or increased somewhat in most countries from June 2020 to July 2020. (The exceptions being Hong Kong, India, and Singapore.)
Table 2: The gaming ecosystem is highly fragmented: few companies achieve more than 5% reach, while many do achieve more than 1%. Within this context, it can be argued that the market in Australia, India and Vietnam is more concentrated, whereas Malaysia has one of the most fragmented market.
Table 3: The gaming landscape varies significantly from one country to another. However, we do have a few international gaming entities appearing in more than one country, Omnia/Blue Ant Media being one of them.
Table 1. Reach of gaming sites and apps as of July 2020
% reach of total digital population
Percentage points variation July 2020 vs June 2020
Percentage points variation July 2020 vs July 2019
Australia
41.5
0.6
3.8
China
20.1
0.7
-11.1
Hong Kong
31.0
-0.2
-1.7
India
59.7
Indonesia
54.1
3.3
1.7
Japan
21.3
1.6
-0.3
Malaysia
54.7
0.1
-0.1
Singapore
25.4
-4.2
-3.6
Taiwan
35.0
1.0
-4.1
Vietnam
14.4
Source: Comscore MMX Multi-Platform, Total Audience, July 2020.
Table 2. Market competitiveness and consumer adoption of gaming sites and apps as of July 2020.
Prevalence of gaming sites and apps, by country (July 2020)
Number of gaming sites who reach more than 5% of the total digital population
Number of gaming sites who reach more than 1% of the total digital population
6
20
0
8
1
24
7
34
5
14
43
2
16
22
25
Table 3. Online gaming media: movers and shakers as of July 2020.
Gaming-related sites or apps which increased their reach (in percentage points) the most year-on-year, i.e. between July 2020 and July 2019.
Omnia/Blue Ant Media
6789.NET
Ubisoft Entertainment
GAMETION.COM
POOK.COM
G123.JP
AZURGAMES.COM
Yahoo Games
ZING Play
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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