It was an exciting series of events for Comscore in the Big Apple last week. Our execs made a splash at Advertising Week New York, NAB 2024, and CIMM, and Evan Shapiro, media cartographer, unveiled "Settling the Score”— his analysis of Comscore’s new Score Report.
The Score Report provides insight into the comprehensive viewing experience for US consumers, reporting on the share of viewership time spent, on a household level, to advertising on television in the United States.
At Advertising Week New York, our panels were standing room only! Comscore’s Chief Commercial Officer, Steve Bagdasarian, joined leaders from Nexstar, Beauty Co-Lab, and The Trade Desk to talk about the unmatched power of local advertising. Local insights are where the magic happens—from driving smarter media investments to influencing elections and even car test drives and Comscore’s innovations are helping advertisers get granular, down to the zip code.
The Trade Desk’s Jonathan Low touted the “great success we’ve had with CCR” and Nextar’s Chris Ryan agreeing that “CCR has been a game changer.”
Steve also took to the stage in a 1x1 with Advertising Week’s Louse Dilulio to discuss how life is local — so advertisng has to be. In keeping with the theme, they traded favorite local hotspots in both NYC and their hometowns!
Comscore’s EVP Tara Gotch teamed up with the NBA and Publicis Sports on a VAB-moderated session to discuss the future of sports viewership. With younger audiences hopping between networks and platforms like Prime, Peacock, and Netflix, Tara highlighted how Comscore delivers precise, deduplicated reach across platforms—helping brands connect with fans wherever they are.
Proximic by Comscore also hosted a star-studded panel of female leaders from MiQ, Magnite,and Paramount, moderated by Rachel Gantz, Proximic’s Managing Director. They traded thoughts on the Future of Programmatic, touching on premium content such as CTV, privacy and 2025 predictions.
At NAB 2024, Comscore SVPs Hanna Gryncwajg and Mandy Leef shared how we’re transforming Local TV measurement with patented personified audiences and CCR in 130 local markets (soon to expand across all 210!).
We wrapped up our whirlwind week at CIMM New York, where Brian Pugh, Comscore’s Chief Information Officer, shared the stage with execs from Kantar Media and Samba TV in a discussion on the future of measurement innovation.
With these tentpole events behind us, we’re gearing up for more exciting moments at ANA and ARF OTT next week. Stay tuned!