Comscore Releases July 2008 U.S. Search Engine Rankings
RESTON, VA, August 21, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. In July 2008, Americans conducted 11.8 billion core searches (up 2 percent versus June) as Google Sites slightly extended its lead in core search market share by 0.4 percentage points.
July 2008 U.S. Core Search Rankings
Google Sites led the U.S. core search market in July with 61.9 percent of the searches conducted, up from 61.5 percent in June, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.9 percent), Ask Network (4.5 percent), and AOL LLC (4.2 percent).
Comscore Core Search Report*July 2008 vs. June 2008Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Core Search Entity
Share of Searches (%)
Jun-08
Jul-08
Point Change
Jul-08 vs. Jun-08
Total Core Search
100.0%
NA
Google Sites
61.5%
61.9%
0.4
Yahoo! Sites
20.9%
20.5%
-0.4
Microsoft Sites
9.2%
8.9%
-0.3
Ask Network
4.3%
4.5%
0.2
AOL LLC
4.1%
4.2%
0.1
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 11.8 billion searches at the core search engines, representing a 2-percent gain versus June. Google Sites handled nearly 7.3 billion core searches (up 2 percent), followed by Yahoo! Sites with 2.4 billion and Microsoft Sites with 1 billion.
Search Queries (MM)
Percent Change
11,541
11,753
2%
7,096
7,273
2,416
2,405
0%
1,056
1,045
-1%
501
531
6%
471
499
July U.S. Expanded Search Rankings
In the Comscore July 2008 analysis of the top properties where search activity is observed, Google Sites led with 9.9 billion searches, a 4-percent increase versus June. Yahoo! Sites ranked second with 2.5 billion searches, followed by Microsoft Sites with 1.1 billion and AOL LLC with 814 million.
Comscore Expanded Search Query ReportJuly 2008 vs. June 2008Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Expanded Search Entity
Total Expanded Search
16,668
17,158
3%
9,601
9,945
4%
Google
7,277
7,463
YouTube/All Other
2,324
2,482
7%
2,570
2,546
Yahoo!
2,530
2,510
All Other
40
36
-10%
1,102
1,090
MSN-Windows Live
1,069
1,058
Microsoft/All Other
33
32
-3%
792
814
AOL Search Network
430
452
5%
MapQuest/All Other
362
Fox Interactive Media
457
547
20%
MySpace
448
539
9
8
-11%
506
535
Ask.com
341
364
MyWebSearch.com/ All Other
165
171
eBay
444
435
-2%
Craigslist.org
342
340
Facebook.com
157
173
10%
Amazon Sites
152
166
9%
To request more information on Comscore qSearch 2.0, please visit http://www.comscore.com/contact
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com