Comscore Releases July 2008 U.S. Search Engine Rankings

RESTON, VA, August 21, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. In July 2008, Americans conducted 11.8 billion core searches (up 2 percent versus June) as Google Sites slightly extended its lead in core search market share by 0.4 percentage points.

July 2008 U.S. Core Search Rankings

Google Sites led the U.S. core search market in July with 61.9 percent of the searches conducted, up from 61.5 percent in June, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.9 percent), Ask Network (4.5 percent), and AOL LLC (4.2 percent).

Comscore Core Search Report*
July 2008 vs. June 2008
Total U.S. – Home/Work/University Locations
Source: Comscore qSearch 2.0

Core Search Entity

Share of Searches (%)

Jun-08

Jul-08

Point Change

Jul-08 vs. Jun-08

Total Core Search

100.0%

100.0%

NA

Google Sites

61.5%

61.9%

0.4

Yahoo! Sites

20.9%

20.5%

-0.4

Microsoft Sites

9.2%

8.9%

-0.3

Ask Network

4.3%

4.5%

0.2

AOL LLC

4.1%

4.2%

0.1

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans conducted 11.8 billion searches at the core search engines, representing a 2-percent gain versus June. Google Sites handled nearly 7.3 billion core searches (up 2 percent), followed by Yahoo! Sites with 2.4 billion and Microsoft Sites with 1 billion.

Comscore Core Search Report*
July 2008 vs. June 2008
Total U.S. – Home/Work/University Locations
Source: Comscore qSearch 2.0

Core Search Entity

Search Queries (MM)

Jun-08

Jul-08

Percent Change

Jul-08 vs. Jun-08

Total Core Search

11,541

11,753

2%

Google Sites

7,096

7,273

2%

Yahoo! Sites

2,416

2,405

0%

Microsoft Sites

1,056

1,045

-1%

Ask Network

501

531

6%

AOL LLC

471

499

6%

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

July U.S. Expanded Search Rankings

In the Comscore July 2008 analysis of the top properties where search activity is observed, Google Sites led with 9.9 billion searches, a 4-percent increase versus June. Yahoo! Sites ranked second with 2.5 billion searches, followed by Microsoft Sites with 1.1 billion and AOL LLC with 814 million.

Comscore Expanded Search Query Report
July 2008 vs. June 2008
Total U.S. – Home/Work/University Locations
Source: Comscore qSearch 2.0

Expanded Search Entity

Search Queries (MM)

Jun-08

Jul-08

Percent Change

Jul-08 vs. Jun-08

Total Expanded Search

16,668

17,158

3%

Google Sites

9,601

9,945

4%

Google

7,277

7,463

3%

YouTube/All Other

2,324

2,482

7%

Yahoo! Sites

2,570

2,546

-1%

Yahoo!

2,530

2,510

-1%

All Other

40

36

-10%

Microsoft Sites

1,102

1,090

-1%

MSN-Windows Live

1,069

1,058

-1%

Microsoft/All Other

33

32

-3%

AOL LLC

792

814

3%

AOL Search Network

430

452

5%

MapQuest/All Other

362

362

0%

Fox Interactive Media

457

547

20%

MySpace

448

539

20%

All Other

9

8

-11%

Ask Network

506

535

6%

Ask.com

341

364

7%

MyWebSearch.com/ All Other

165

171

4%

eBay

444

435

-2%

Craigslist.org

342

340

-1%

Facebook.com

157

173

10%

Amazon Sites

152

166

9%

To request more information on Comscore qSearch 2.0, please visit http://www.comscore.com/contact

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

Press
Bill Daddi
Daddi Brand Communications
646-370-1341
press@comscore.com