Olympics Drives Traffic to Sports Sites, while Facebook.com Breaks into the
Top 25 Most Popular Sites in France
PARIS, France, October 2, 2008 –Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its August rankings of the largest and fastest-growing Internet properties and site categories in France based on data from the Comscore World Metrix audience measurement service.
The month saw an 18-percent increase in visitation to the sports category, as France focused its attention on the 2008 Olympic Games in Beijing, China. Other site categories achieving gains included religion, lotto/sweepstakes, photos and consumer goods. Facebook.com broke into the top 25 properties for the first time in August, growing 12 percent over July to 6.3 million visitors.
Top Gaining Site Categories in France for August 2008
Top 10 Gaining Site Categories by Number of French Unique VisitorsAugust 2008 vs. July 2008Total France, Age 15+ - Home and Work Locations*Source: Comscore World Metrix
Property
Total Unique Visitors (000)
Jul-2008
Aug-2008
% Change
Total Internet : Total Audience
31,842
32,227
1%
Sports
9,518
11,238
18%
Religion
723
853
Lotto/Sweepstakes
1,838
2,004
9%
Photos
10,215
10,890
7%
Consumer Goods
5,567
5,928
6%
Instant Messengers
17,192
18,111
5%
Car Rental
2,659
2,796
Financial Information/Advice
8,440
8,772
4%
Flowers/Gifts/Greetings
2,313
2,402
Social Networking
17,806
18,395
3%
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties in France for August 2008
Top 10 Gaining Properties by Number of French Unique Visitors*August 2008 vs. July 2008Total France, Age 15+ - Home and Work Locations**Source: Comscore World Metrix
Francaise des Jeux
1,445
1,882
30%
Groupe Amaury
3,000
3,704
23%
Spil Games
1,488
1,788
20%
DEEZER.COM
3,054
3,514
15%
United Online, Inc
1,376
1,545
12%
FACEBOOK.COM
5,636
6,311
TOUTELATELE.COM
1,512
1,676
11%
PAROLES.NET
1,554
1,714
10%
Caisse d'Epargne
2,761
3,035
Apple Inc.
4,907
5,319
8%
*Ranking based on the top 100 French properties in August 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties in France for August 2008
Top 25 Properties by Number of French Unique Visitors*August 2008 vs. July 2008Total France, Age 15+ - Home and Work Locations**Source: Comscore World Metrix
Aug-08 Rank
Jul-08 Rank
Total Unique Visitors (000) Aug-08
N/A
1
Google Sites
25,205
2
Microsoft Sites
22,701
3
Orange Sites
15,907
4
8
Yahoo! Sites
11,995
5
7
eBay
11,970
6
Iliad/Free.fr Sites
11,754
Groupe Pages Jaunes
11,486
9
Groupe Lagardere
11,048
10
Skyrock Network
10,872
Groupe PPR
10,451
11
Groupe PriceMinister
9,053
12
Wikimedia Foundation Sites
8,950
13
15
Groupe TF1
8,921
14
DAILYMOTION.COM
8,627
Benchmark Group
8,048
16
17
Groupe M6
7,868
COMMENTCAMARCHE.NET
7,773
18
19
Otto Gruppe
7,272
20
NextRadio TV
7,109
22
Lycos Europe Sites
6,957
21
24
Credit Agricole
6,879
AOL LLC
6,754
23
Groupe Spir Communication
6,689
28
25
Bestofmedia Group
6,125
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com