Social Networking Sites Yasni.de and Facebook.com Rank as Fastest Growing Properties in Germany
LONDON, U.K., March 9, 2009 –Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its rankings of the largest and fastest-growing Internet properties in Germany during the past year, based on data from the Comscore World Metrix audience measurement service.
The total German Internet audience grew 11 percent versus the previous year to 37.6 million visitors in January 2009. Amongst the fastest growing site categories were multimedia (up 36 percent to 23.8 million visitors), social networking (up 36 percent to 23.6 million visitors), entertainment (up 30 percent to 29.2 million visitors), and instant messengers (up 25 percent to 19.4 million visitors). Social networking sites, Yasni.de and Facebook.com were Germany’s fastest gaining properties during the period, followed by avatar-based social-gaming site, Pennergame.de.
Elsewhere, there were gains for the weather, shipping, news/information and gambling categories, while continued traction for the Firefox Web browser helped the Mozilla Organisation grow 72 percent to 7.2 million visitors over the same period.
Several properties made notable gains in the Top 25 Property ranking, most notably ProSiebenSat1 Sites, which ascended seven places to #3, primarily from Web traffic acquisitions, including Billiger.de and Wer-Weiss-Was.de. Other properties that gained in the ranking include Verlagsgruppe Georg von Holtzbrinck (up eight spots to #10), Axel Springer AG (up seven spots to #14) and Hubert Burda Media (up 17 spots to #15).
Top Gaining Site Categories January 2009 vs. January 2008
Top 10 Gaining Categories by Number of German Unique Visitors* January 2009 vs. January 2008 Total Germany, Age 15+ - Home and Work Locations* Source: Comscore World Metrix
Site Category
Total Unique Visitors (000)
Jan-2008
Jan-2009
% Change
Total Internet : Total Audience
33,904
37,646
11%
Weather
4,296
5,875
37%
Multimedia
17,504
23,770
36%
Social Networking
17,378
23,564
Shipping
3,644
4,793
32%
Entertainment
22,402
29,189
30%
Instant Messengers
15,543
19,421
25%
Portals
24,849
30,882
24%
Services
25,956
32,170
News/Information
17,091
21,056
23%
Gambling
6,284
7,702
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties January 2009 vs. January 2008
Top 10 Gaining Properties by Number of German Unique Visitors* January 2009 vs. January 2008 Total Germany, Age 15+ - Home and Work Locations* Source: Comscore World Metrix
Property
Yasni.de
323
2,037
530%
Facebook.com
556
3,143
465%
Pennergame.de
697
1,793
157%
Quoka Verlag
1,118
1,977
77%
The Mozilla Organization
4,205
7,219
72%
Deutsche Post AG Sites
2,752
4,033
47%
Preisroboter.de
1,184
1,674
41%
United Online, Inc
2,222
3,018
Gameforge Sites
1,805
2,442
35%
ZDF Sites
1,824
2,342
28%
*Ranking based on the top 100 German properties in January 2009.** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for January 2009
Top 25 Properties by Number of German Unique Visitors*January 2009 vs. January 2008Total Germany, Age 15+ - Home and Work Locations*Source: Comscore World Metrix
Jan-09 Rank
Jan-08 Rank
Total Unique Visitors (000) Jan-09
N/A
1
Google Sites
30,370
2
3
Microsoft Sites
21,939
10
ProSiebenSat1 Sites
20,147
4
eBay
19,614
5
AOL LLC
18,208
6
United-Internet Sites
17,837
7
8
Arcandor AG
17,500
Wikimedia Foundation Sites
16,782
9
T-Online Sites
16,629
18
Verlagsgruppe Georg von Holtzbrinck
15,910
11
12
Yahoo! Sites
13,854
Otto Gruppe
13,087
13
Amazon Sites
12,841
14
21
Axel Springer AG
12,702
15
32
Hubert Burda Media
12,588
16
23
RTL Group Sites
12,508
17
Deutsche Telekom
11,273
freenet AG
9,924
19
Lycos Europe Sites
9,442
20
Vodafone Group
8,430
Fox Interactive Media
8,144
22
36
ARD Sites
7,102
24
28
Sparkassen-Finanzgruppe
5,851
25
34
Apple Inc.
5,577
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/companyinfo
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com