Social Networking and Multimedia among Fastest Growing Online Categories in Germany during Past Year

Social Networking Sites Yasni.de and Facebook.com Rank as Fastest Growing Properties in Germany

LONDON, U.K., March 9, 2009 –Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its rankings of the largest and fastest-growing Internet properties in Germany during the past year, based on data from the Comscore World Metrix audience measurement service.

The total German Internet audience grew 11 percent versus the previous year to 37.6 million visitors in January 2009. Amongst the fastest growing site categories were multimedia (up 36 percent to 23.8 million visitors), social networking (up 36 percent to 23.6 million visitors), entertainment (up 30 percent to 29.2 million visitors), and instant messengers (up 25 percent to 19.4 million visitors). Social networking sites, Yasni.de and Facebook.com were Germany’s fastest gaining properties during the period, followed by avatar-based social-gaming site, Pennergame.de.

Elsewhere, there were gains for the weather, shipping, news/information and gambling categories, while continued traction for the Firefox Web browser helped the Mozilla Organisation grow 72 percent to 7.2 million visitors over the same period.

Several properties made notable gains in the Top 25 Property ranking, most notably ProSiebenSat1 Sites, which ascended seven places to #3, primarily from Web traffic acquisitions, including Billiger.de and Wer-Weiss-Was.de. Other properties that gained in the ranking include Verlagsgruppe Georg von Holtzbrinck (up eight spots to #10), Axel Springer AG (up seven spots to #14) and Hubert Burda Media (up 17 spots to #15).

Top Gaining Site Categories January 2009 vs. January 2008

Top 10 Gaining Categories by Number of German Unique Visitors*
January 2009 vs. January 2008
Total Germany, Age 15+ - Home and Work Locations*
Source: Comscore World Metrix

Site Category

Total Unique Visitors (000)

Jan-2008

Jan-2009

% Change

Total Internet : Total Audience

33,904

37,646

11%

Weather

4,296

5,875

37%

Multimedia

17,504

23,770

36%

Social Networking

17,378

23,564

36%

Shipping

3,644

4,793

32%

Entertainment

22,402

29,189

30%

Instant Messengers

15,543

19,421

25%

Portals

24,849

30,882

24%

Services

25,956

32,170

24%

News/Information

17,091

21,056

23%

Gambling

6,284

7,702

23%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top Gaining Properties January 2009 vs. January 2008

Top 10 Gaining Properties by Number of German Unique Visitors*
January 2009 vs. January 2008
Total Germany, Age 15+ - Home and Work Locations*
Source: Comscore World Metrix

Property

Total Unique Visitors (000)

Jan-2008

Jan-2009

% Change

Total Internet : Total Audience

33,904

37,646

11%

Yasni.de

323

2,037

530%

Facebook.com

556

3,143

465%

Pennergame.de

697

1,793

157%

Quoka Verlag

1,118

1,977

77%

The Mozilla Organization

4,205

7,219

72%

Deutsche Post AG Sites

2,752

4,033

47%

Preisroboter.de

1,184

1,674

41%

United Online, Inc

2,222

3,018

36%

Gameforge Sites

1,805

2,442

35%

ZDF Sites

1,824

2,342

28%

*Ranking based on the top 100 German properties in January 2009.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top 25 Properties for January 2009

Top 25 Properties by Number of German Unique Visitors*
January 2009 vs. January 2008
Total Germany, Age 15+ - Home and Work Locations*
Source: Comscore World Metrix

Jan-09 Rank

Jan-08 Rank

Property

Total Unique Visitors (000) Jan-09

N/A

N/A

Total Internet : Total Audience

37,646

1

1

Google Sites

30,370

2

3

Microsoft Sites

21,939

3

10

ProSiebenSat1 Sites

20,147

4

2

eBay

19,614

5

5

AOL LLC

18,208

6

4

United-Internet Sites

17,837

7

8

Arcandor AG

17,500

8

6

Wikimedia Foundation Sites

16,782

9

9

T-Online Sites

16,629

10

18

Verlagsgruppe Georg von Holtzbrinck

15,910

11

12

Yahoo! Sites

13,854

12

7

Otto Gruppe

13,087

13

13

Amazon Sites

12,841

14

21

Axel Springer AG

12,702

15

32

Hubert Burda Media

12,588

16

23

RTL Group Sites

12,508

17

11

Deutsche Telekom

11,273

18

15

freenet AG

9,924

19

16

Lycos Europe Sites

9,442

20

14

Vodafone Group

8,430

21

20

Fox Interactive Media

8,144

22

36

The Mozilla Organization

7,219

23

22

ARD Sites

7,102

24

28

Sparkassen-Finanzgruppe

5,851

25

34

Apple Inc.

5,577

*Ranking based on the top 100 German properties in January 2009.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/companyinfo

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com