30 Percent of European Internet Users Seek Career Information Online Russia Overtakes Germany as Market with Largest Online Audience
LONDON, UK, 14 November 2011 - Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 373.4 million unique visitors went online in September 2011 for an average of 26.4 hours per person. This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study showed strong growth in September 2011 for the Career Services and Development category with a 14 percent increase in unique visitors from the previous month.
Career Services and Development Sites Received Largest Number of Unique Visitors To Date In September 2011, nearly 30 percent of the European online audience (108.4 million unique people) visited sites in the Career Services and Development category, reflecting the most unique visitors the category has seen to date. Within the category, the Training and Education sub-category experienced the highest growth with a 28 percent increase, followed by Job Search with a 21percent increase.
Among the top Career Services and Development sites for September 2011, Monster Inc. received the most unique visitors at 9.4 million unique people. Indeed.com followed, with 8.3 million unique visitors, reflecting a sizeable 39 percent growth from the previous month. Jobrapido, an aggregator of listings from other job sites, ranked third, drawing 7.7 million visitors in September. The fourth largest site in the Career Services and Development category was Espace Emploi International, a site for French companies and French nationals listing international vacancies, which attracted nearly 5 million unique visitors in September 2011.
Top Career Services and Development Sites in Europe by Unique Visitors (000) September 2011 vs. August 2011 Total European Audience, Age 15+, Home and Work Locations Source: Comscore MMX
Property
Total Unique Visitors (000)
Sep-2011
% Change from Aug-2011
Total Internet : Total Audience
373,433
0%
Career Services and Development
108,395
14%
Monster, Inc.
9,443
7%
Indeed
8,307
39%
Jobrapido
7,651
16%
Espace Emploi International
4,978
-5%
Headhunter
4,574
10%
Bundesagentur für Arbeit
4,024
9%
Stepstone
3,842
CareerBuilder LLC
3,839
23%
JSC Rabota dlya Was
3,594
12%
Superjob Sites
3,355
11%
Fastest Growing Properties in Europe Google Sites continued to rank as the top European web property in September with 341.1 million unique visitors, reaching more than 91 percent of the total European internet audience. Microsoft Sites ranked second with 263.3 million visitors (70.5 percent reach), followed closely by Facebook.com in third place with 250 million visitors (66.9 percent reach). Russian social network VKontakte continued to display the highest average engagement among top properties, with Europeans spending 427 minutes (7.1 hours) on the site.
Among the fastest growing properties in Europe from the August to September were the Dublin-based digital media company Populis (up 44 percent), Czech portal Seznam.cz (up 25 percent), and gaming site EA Online (up 16 percent). Italian telecommunications operator Wind Telecomunicazioni and the Mozilla Organization also showed substantial increases in traffic of 15 percent and 14 percent, respectively.
Top 15 Fastest Growing Properties in Europe by Total Unique Visitors (000) September 2011 vs. August 2011 Total Europe Audience, Age 15+, Home and Work Locations Source: Comscore MMX
Properties
Aug-2011
Percent Change
372,066
Populis
12,162
17,533
44%
Seznam.cz AS
11,358
14,151
25%
EA Online
13,267
15,336
WIND Telecomunicazioni
15,363
17,653
15%
The Mozilla Organization
58,041
66,428
Vivendi
16,659
18,796
13%
Opera Software
16,720
18,763
Gameforge Sites
12,738
14,293
New York Times Digital
17,304
19,351
RCS Media Group
13,744
15,347
WordPress
60,339
67,219
Ask Network
56,547
62,932
Ucoz Web Services
28,219
31,162
LinkedIn.com
24,834
27,296
Rakuten Inc
13,301
14,564
European Internet Usage by Country – Russia Overtakes Germany Below is a snapshot of European internet usage in the 18 reportable markets for which Comscore provides individual reporting. In September 2011, Russia overtook Germany as the market with the highest number of unique visitors online. The U.K. showed the highest engagement, with users spending an average of nearly 36 hours online in September.
Overview of European Internet Usage by Country Ranked by Total Unique Visitors (000) September 2011 Total Europe Audience, Age 15+, Home and Work Locations Source: Comscore MMX
Average Hours per Visitor
Average Pages per Visitor
World-Wide
1,420,316
24.0
2,292
Europe
26.4
2,805
Russian Federation
50,810
22.4
2,439
Germany
50,139
24.4
2,750
France
42,349
27.2
2,780
United Kingdom
37,197
35.6
3,272
Italy
23,748
18.5
1,986
Turkey
23,167
32.2
3,807
Spain
21,046
27.1
2,373
Poland
18,193
24.8
2,947
Netherlands
11,913
33.4
3,303
Sweden
6,208
24.9
2,489
Belgium
6,026
19.4
2,072
Switzerland
4,738
18.7
1,947
Austria
4,722
14.1
1,586
Portugal
4,239
21.8
2,191
Denmark
3,671
22.2
2,298
Finland
3,374
2,455
Norway
3,257
27.8
2,516
Ireland
2,343
20.2
1,979
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Ayaan MohamudComscore, Inc. + 44 (0) 203-111-1758worldpress@comscore.com