VEVO Content Viewing Reaches Record Heights
RESTON, VA, May 18, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service showing that 172 million U.S. Internet users watched online video content in April for an average of 14.9 hours per viewer. The total U.S. Internet audience engaged in more than 5.1 billion viewing sessions during the course of the month.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 142.7 million unique viewers, followed by VEVO with 55.2 million viewers and Yahoo! Sites with 53.2 million viewers. Facebook.com came in fourth with 46.7 million viewers, while Microsoft Sites ranked fifth with 46.5 million viewers. Google Sites had the highest number of viewing sessions with more than 1.9 billion, and highest time spent per viewer at 286 minutes, or 4.8 hours. VEVO’s viewership reached record levels in April, crossing the 300 million viewing sessions mark and averaging 1.7 hours per viewer.
Top U.S. Online Video Properties by Video Content ViewsRanked by Unique Video ViewersApril 2011Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Property
Total Unique Viewers (000)
Viewing Sessions (000)
Minutes per Viewer
Total Internet : Total Audience
172,064
5,150,776
896.9
Google Sites
142,720
1,969,957
286.1
VEVO
55,151
309,016
99.2
Yahoo! Sites
53,197
235,408
37.5
Facebook.com
46,695
175,777
19.6
Microsoft Sites
46,547
238,761
40.8
Viacom Digital
42,590
307,229
80.4
AOL, Inc.
40,112
200,678
42.3
NBC Universal
38,710
82,873
13.6
Turner Digital
29,454
101,298
33.0
Hulu
26,193
155,168
206.0
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed 3.8 billion video ads in April, with Hulu generating the highest number of video ad impressions at more than 1.1 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 603.2 million ad views, followed by Adap.tv (601 million) and BrightRoll Video Network (460 million). Time spent watching videos ads neared 1.7 billion minutes during the month, with Hulu delivering the highest duration of video ads at 470 million minutes. Video ads reached 42 percent of the total U.S. population an average of 30 times during the month. Hulu also delivered the highest frequency of video ads to its viewers with an average of 45 over the course of the month.
Top U.S. Online Video Properties by Video Ads* ViewedRanked by Video Ads ViewedApril 2011Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Video Ads (000)
Total Ad Minutes (MM)
Frequency (Ads per Viewer)
% Reach Total U.S. Population
3,839,196
1,677
30.3
42.0%
1,139,053
470
45.0
8.4%
Tremor Media Video Network**
603,230
342
10.2
19.6%
ADAP.TV**
600,512
349
11.1
18.0%
BrightRoll Video Network**
459,777
279
6.9
22.0%
303,243
129
13.4
7.5%
SpotXchange Video Ad Network**
258,429
156
8.4
10.2%
238,031
124
9.1
8.6%
Undertone**
218,903
114
9.0
8.0%
CBS Interactive
214,550
66
10.5
6.8%
Crosspoint Media**
173,557
56
7.5
7.6%
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.**Indicates video ad network
Other notable findings from April 2011 include:
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com