Content Viewing Sessions Surpass 6 Billion for First Time
RESTON, VA, July 15, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service showing that 178 million U.S. Internet users watched online video content in June for an average of 16.8 hours per viewer. The total U.S. Internet audience engaged in more than 6.2 billion viewing sessions during the course of the month, an all-time high.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in June with 149.3 million unique viewers, followed by VEVO with 63.0 million viewers and Yahoo! Sites with 52.7 million viewers. Microsoft Sites came in fourth with 50.7 million viewers, while Viacom Digital ranked fifth with 49.5 million viewers. Total viewing sessions surpassed the 6 billion mark for the first time, with Google Sites generating the highest number of viewing sessions (2.3 billion) and highest time spent per viewer (324 minutes, or 5.4 hours).
Top U.S. Online Video Properties Ranked by Unique Video ViewersJune 2011Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Property
Total Unique Viewers (000)
Viewing Sessions* (000)
Minutes per Viewer
Total Internet : Total Audience
178,447
6,255,493
1,008.3
Google Sites
149,281
2,311,116
324.1
VEVO
63,003
399,503
112.0
Yahoo! Sites
52,665
247,834
34.8
Microsoft Sites
50,663
286,892
32.8
Viacom Digital
49,493
274,933
76.8
Facebook.com
47,687
167,137
20.7
AOL, Inc.
43,915
251,987
49.3
Turner Digital
30,063
121,301
46.2
Hulu
26,701
156,939
184.8
Amazon Sites
21,247
43,193
8.3
*A viewing session is defined as a period of time with continuous video viewing followed by a 30-minute period of video inactivity.
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed nearly 5.3 billion video ads in June, with Hulu generating the highest number of video ad impressions at more than 1.0 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 753 million ad views, followed by Adap.tv (678 million) and BrightRoll Video Network (629 million). Time spent watching videos ads totaled more than 2.2 billion minutes during the month, with Tremor Media Video Network delivering the highest duration of video ads at 429 million minutes. Video ads reached 49 percent of the total U.S. population an average of 35.6 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 38.8 over the course of the month.
Top U.S. Online Video Properties by Video Ads* ViewedRanked by Video Ads ViewedJune 2011Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Video Ads (000)
Total Ad Minutes (MM)
Frequency (Ads per Viewer)
% Reach Total U.S. Population
5,286,917
2,286
35.6
49.2%
1,001,736
424
38.8
8.6%
Tremor Media Video Network**
753,034
429
12.1
20.7%
Adap.tv†
677,708
386
11.0
20.5%
BrightRoll Video Network**
628,600
369
9.5
21.9%
Specific Media**
421,722
214
6.8
20.4%
Undertone**
332,597
171
13.2
8.3%
SpotXchange Video Ad Network**
281,859
7.8
11.9%
275,230
134
10.4
8.8%
226,951
125
9.2
8.2%
217,347
85
7.3
9.9%
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.**Indicates video ad network†Indicates video ad exchange
Other notable findings from June 2011 include:
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com