Comscore Releases June 2011 U.S. Online Video Rankings

Content Viewing Sessions Surpass 6 Billion for First Time

RESTON, VA, July 15, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service showing that 178 million U.S. Internet users watched online video content in June for an average of 16.8 hours per viewer. The total U.S. Internet audience engaged in more than 6.2 billion viewing sessions during the course of the month, an all-time high.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in June with 149.3 million unique viewers, followed by VEVO with 63.0 million viewers and Yahoo! Sites with 52.7 million viewers. Microsoft Sites came in fourth with 50.7 million viewers, while Viacom Digital ranked fifth with 49.5 million viewers. Total viewing sessions surpassed the 6 billion mark for the first time, with Google Sites generating the highest number of viewing sessions (2.3 billion) and highest time spent per viewer (324 minutes, or 5.4 hours).

Top U.S. Online Video Properties Ranked by Unique Video Viewers
June 2011
Total U.S. – Home/Work/University Locations
Source: Comscore Video Metrix

Property

Total Unique Viewers (000)

Viewing Sessions* (000)

Minutes per Viewer

Total Internet : Total Audience

178,447

6,255,493

1,008.3

Google Sites

149,281

2,311,116

324.1

VEVO

63,003

399,503

112.0

Yahoo! Sites

52,665

247,834

34.8

Microsoft Sites

50,663

286,892

32.8

Viacom Digital

49,493

274,933

76.8

Facebook.com

47,687

167,137

20.7

AOL, Inc.

43,915

251,987

49.3

Turner Digital

30,063

121,301

46.2

Hulu

26,701

156,939

184.8

Amazon Sites

21,247

43,193

8.3

*A viewing session is defined as a period of time with continuous video viewing
followed by a 30-minute period of video inactivity.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed nearly 5.3 billion video ads in June, with Hulu generating the highest number of video ad impressions at more than 1.0 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 753 million ad views, followed by Adap.tv (678 million) and BrightRoll Video Network (629 million). Time spent watching videos ads totaled more than 2.2 billion minutes during the month, with Tremor Media Video Network delivering the highest duration of video ads at 429 million minutes. Video ads reached 49 percent of the total U.S. population an average of 35.6 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 38.8 over the course of the month.

Top U.S. Online Video Properties by Video Ads* Viewed
Ranked by Video Ads Viewed
June 2011
Total U.S. – Home/Work/University Locations
Source: Comscore Video Metrix

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

5,286,917

2,286

35.6

49.2%

Hulu

1,001,736

424

38.8

8.6%

Tremor Media Video Network**

753,034

429

12.1

20.7%

Adap.tv†

677,708

386

11.0

20.5%

BrightRoll Video Network**

628,600

369

9.5

21.9%

Specific Media**

421,722

214

6.8

20.4%

Undertone**

332,597

171

13.2

8.3%

SpotXchange Video Ad Network**

281,859

171

7.8

11.9%

Viacom Digital

275,230

134

10.4

8.8%

Microsoft Sites

226,951

125

9.2

8.2%

AOL, Inc.

217,347

85

7.3

9.9%

*Video ads include streaming-video advertising only and do not include other
types of video monetization, such as overlays, branded players,
matching banner ads, homepage ads, etc.
**Indicates video ad network
†Indicates video ad exchange

Other notable findings from June 2011 include:

  • The top video ad networks in terms of their potential reach of the total U.S. population were: Tremor Media at 44.3 percent, BrightRoll Video Network at 38.5 percent and Break Media at 37.6 percent.
  • 85.6 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.4 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 13.6 percent of all videos viewed and 1.3 percent of all minutes spent viewing video online.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com