Infografica - 12 agosto 2011

Technology Sites Have Highest Reach Amongst 55+ Year Olds in Europe

Technology sites reached over 77 percent of the total European internet audience in June 2011. A demographic analysis of the category showed that the highest reach appeared amongst the 55+ year olds, with over 80 percent of the age group visiting a technology site. Males aged 55+ skewed the highest amongst all age/gender groups with 83.8 percent reach, while females over the age of 55 were slightly lower with a reach of 76.4 percent.

The most popular technology site in Europe was The Mozilla Organisation, attracting over 57.2 million unique visitors during the month, followed by Microsoft Windows with 49.7 million unique visitors during the month. The Mozilla Organisation released an update for their Firefox browser which may have played a role in making them the most visited technology site in June 2011.

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Demographics