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Colombia now has 21.6 million digital users
Comscore, a leader in measuring the digital world, announced the official launch of MMX Multi-Platform® in Colombia, to know who, where and what people consume online regardless of the device they use. Comscore MMX Multi-Platform demonstrates total unduplicated audience reach across both desktop and mobile platforms, providing a single metric that accounts for publishers’ digital media audiences, being the response to the market's need to understand total digital online consumption, de-duplicating the audiences that read them independently if they see it in a PC/Laptop, smartphone or tablet.
Some key highlights of the multi-platform presentation in Colombia measurement are:
To learn more about the specifications of MMX Multi-Platform, click here.