Multi-Platform Measurement in Colombia

Colombia now has 21.6 million digital users

Comscore, a leader in measuring the digital world, announced the official launch of MMX Multi-Platform® in Colombia, to know who, where and what people consume online regardless of the device they use. Comscore MMX Multi-Platform demonstrates total unduplicated audience reach across both desktop and mobile platforms, providing a single metric that accounts for publishers’ digital media audiences, being the response to the market's need to understand total digital online consumption, de-duplicating the audiences that read them independently if they see it in a PC/Laptop, smartphone or tablet.

Some key highlights of the multi-platform presentation in Colombia measurement are:

• Millennials have an important preference in mobile and multi-platform worldwide.
• 42% of the Colombian population is multi-platform (use two or more devices).
• Colombia now has 16.4 million desktop users and 16.3 million mobile users, but when we de-duplicate, total users are 21.6 Million to Colombia in May 2016.
• 85% of digital millennials in Colombia are exclusive and multi-platform mobile users, versus 65% of total population.
• Multi-platform Universes in Colombia correspond to:
  • Desktop: 6 or more years old, browsing work and home nationwide.
  • Mobile: 18 or more years old, browsing smartphones and Tablets for IOS and Android, nationwide.

To learn more about the specifications of MMX Multi-Platform, click here.