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Social Media Delivers Valuable Exposure for Presidential Campaigns

In case you missed it, Comscore recently released a report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election. The report analyzes key digital campaign eleme...

Despite its Declining Importance for Many Display Campaigns, the Click Rema...

Over the years, Comscore has published several studies – including one this past week – that illustrate how the click is often the wrong metric for measuring the effectiveness of online display advert...