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The Effects of the Recession on Brand Loyalty and “Buy Down”

Although the U.S. recession may have technically ended in 2009, its lingering effects are still very much being felt by Americans. As high unemployment levels and rising prices endure, consumers have...

Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011

The Wall Street Journal published this infographic featuring a Comscore analysis of the breakdown of large and small advertisers for the top three advertising publishers in the U.S. – Facebook, Yahoo!...