GRPs For Digital Marketers
Why Sun Chips’ Biodegradable Ad Campaign is Likely to Boost Sales
Don’t Just Tell Me, Entertain Me! - Transmedia in Advertising
As we further explore the possibilities of cross media advertising, we are beginning to see that the value of “transmedia” as a strategy that can assist marketers in leveraging the unique benefits of...
The Resurgence in the U.S. Online Auto Insurance Industry
A Look Back at the Digital Year in Canada
The 2009 Canada Digital Year in Review
Comscore presents the 2009 Canada Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for the future. The report looks across the digital...
2010 Online Auto Insurance Report
SEO & Retail: Who Are the Top Performers and How Do You Become One?
Four Times Zero Is Still Zero
Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face
Comscore Debuts Video Measurement in Asia-Pac
The Varying Impact of Ad Frequency in the Digital Environment
The Relaunch of Syfy: When Search Shapes the Brand
Four Ways to Improve Display Advertising
MMX 360: Unified Digital Measurement for Asia-Pacific
The Power of Plan Metrix: Using Plan Metrix and Comscore Data for Powerful...
Chatroulette Takes the College Crowd by Storm
From Keywords to Content: Extend the Power of Search Branding