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On Branding Versus Direct Response Advertising

A few weeks ago, I had the pleasure of doing the kickoff keynote presentation at OMMA Global Hollywood and then participated on a panel discussing the state of the advertising industry. We touched on...

Global Expansion Opportunities in Canada, Attracting Worldwide Audiences

In today’s economic environment, becoming more sophisticated about identifying new market opportunities is critical. As an advertiser, agency, or publisher, understanding the Canadian market to attrac...