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2022年2月28日 - 3月1日
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RampUp is back to bring together marketing and technology’s best to solve shared challenges. When we unify and collaborate, we all win.
The Great Currency Debate
2月28日 : 16:30 - 17:00 PT
David Algranati
Chief Innovation OfficerComscore
Does it still make sense to have a single common currency for TV? With programming now consumed on demand across multiple screens, measuring the performance of TV ads is much more complex and marketers have adopted multiple currencies to determine the value of their TV advertising. Join us for a panel discussion where you’ll learn more about the TV currency landscape.
Does it still make sense to have a single common currency for TV? With programming now consumed on demand across multiple screens, measuring the performance of TV ads is much more complex and marketers have adopted multiple currencies to determine the value of their TV advertising. Join us for a panel discussion where you’ll learn more about the TV currency landscape.