Advertising Week NY 2023

Events including an election and Olympic Games will make 2024 an exceptional time in the media industry. Alongside these opportunities is the acceleration of cross platform consumption creating new challenges for advertisers. Comscore shares key insights for optimizing the value of audiences.

Join marketing leaders and the ANA’s SeeHer project for a panel discussion with Comscore moderator Danan Ren, Senior Vice President of Client Insights and the ANA's Latha Sarathy on how to leverage responsible representative media to drive resonance and engagement from audiences. Panelists from leading brands and agencies will share best practices and learnings in incorporating representative media in content and creative.

In today's hyper-competitive landscape, the challenge is not just about reaching audiences; it's about reaching the right audiences, in real-time. Discover the secrets to validating your campaign's success and optimizing reach, frequency, and incrementality across desktop, mobile, and CTV. Learn from industry experts as they unveil the power of scalable, granular insights that can transform your campaigns into game-changers.

This session is presented by TiVo. As the industry embraces multiple currency options to power the advertising transaction, access to data that provides the necessary coverage and accuracy, without bias, is critical to drive success. Join TiVo for a discussion on the state of play for data from key stakeholders and how they are leveraging data to bring new approaches to currency and advertising performance measurement to fruition.