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2023年10月10日 - 10月11日
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CIMM’s annual Summit in NYC will bring together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry. This year’s Summit will take place in person on October 10 and 11 at Warner Bros. Discovery’s Corporate Headquarters at 30 Hudson Yards.
Is there Representativeness in Measurement? Why the Move to Cross-Platform Measurement Demands it
10月10日 : 12:35 - 13:00 ET
Joe Ruthruff
Senior Vice President, TV/XP AnalyticsComscore
Jon Watts
Managing DirectorCoalition for Innovative Media Measurement (CIMM)
Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., joins CIMM's John Watts to unpack the need for representativeness in measurement and what it means for different groups, including the current state of representation in national and local TV, digital and cross-platform. This session will cover insights on how viewing audiences through a representativeness lens could change KPIs, optimizations and outcomes, how privacy regulations will change expectations of measurement, and what the industry could be doing to support improvements.
Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., joins CIMM's John Watts to unpack the need for representativeness in measurement and what it means for different groups, including the current state of representation in national and local TV, digital and cross-platform. This session will cover insights on how viewing audiences through a representativeness lens could change KPIs, optimizations and outcomes, how privacy regulations will change expectations of measurement, and what the industry could be doing to support improvements.
Next-Gen Measurement: AI, Automation & Big Data
10月11日 : 11:35 - 12:00
Michael Vinson, PhD
Chief Research OfficerComscore
Helen Lum
EVP of OperationsAppScience
Tameka Kee
Deputy Managing DirectorCIMM (Moderator)
How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?
How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?