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2023年5月1日 - 5月4日
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IAB NewFronts is the world’s largest digital content marketplace – committed to the creation of valuable partnerships between brands and native digital content.
The 2023 IAB NewFronts will gather thousands of brands, agencies, media buyers, and technology providers.
Advancements in streaming and digital media continue to provide consumers with exceptional viewing experiences. With a four-day series of exclusive presentations highlighting new content, talent, and advertising opportunities, the 2023 IAB NewFronts reveals what’s next in data-powered advertising across digital video, advanced TV, and connected TV.
As worlds collide: impact and effectiveness in advertising to Gen Z
5月3日 : 12:15 - 12:25 ET
Danan Ren
SVP, Client Insights & GTM EnablementComscore
Is it an ad or influence? Is it long form or short form? Can we even tell the difference anymore as content and formats are smashed together and campaigns collide. Comscore delivers a presentation on the emerging digital consumer to help advertisers cut through the clutter so Gen Z consumers pay attention and hang on.
Is it an ad or influence? Is it long form or short form? Can we even tell the difference anymore as content and formats are smashed together and campaigns collide. Comscore delivers a presentation on the emerging digital consumer to help advertisers cut through the clutter so Gen Z consumers pay attention and hang on.