- 2023年5月1日 - 5月4日

IAB Newfronts 2023

Convene
NYC , NY , United States

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IAB NewFronts is the world’s largest digital content marketplace – committed to the creation of valuable partnerships between brands and native digital content.

The 2023 IAB NewFronts will gather thousands of brands, agencies, media buyers, and technology providers.

Advancements in streaming and digital media continue to provide consumers with exceptional viewing experiences. With a four-day series of exclusive presentations highlighting new content, talent, and advertising opportunities, the 2023 IAB NewFronts reveals what’s next in data-powered advertising across digital video, advanced TV, and connected TV.

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As worlds collide: impact and effectiveness in advertising to Gen Z

5月3日 : 12:15 - 12:25 ET
Danan Ren
Danan Ren
SVP, Client Insights & GTM Enablement
Comscore

Is it an ad or influence? Is it long form or short form? Can we even tell the difference anymore as content and formats are smashed together and campaigns collide. Comscore delivers a presentation on the emerging digital consumer to help advertisers cut through the clutter so Gen Z consumers pay attention and hang on.

Add to Calendar 3-05-2023 12:15:00 3-05-2023 12:25:00 America/New_York IAB Newfronts 2023 - As worlds collide: impact and effectiveness in advertising to Gen Z As worlds collide: impact and effectiveness in advertising to Gen Z

Is it an ad or influence? Is it long form or short form? Can we even tell the difference anymore as content and formats are smashed together and campaigns collide. Comscore delivers a presentation on the emerging digital consumer to help advertisers cut through the clutter so Gen Z consumers pay attention and hang on.

Convene, NYC, NY, United States of America Comscore events@comscore.com false DD/MM/YYYY