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2023年1月30日 - 2月1日
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Hundreds of corporate leaders across the Media landscape – from streaming to cable and everything in between – are coming together in person at the 2023 Media Insights & Engagement Conference to set the course for “The Next Generation of Media” and fuel the conversations that contribute to a thriving next-gen media ecosystem – from upcoming trends, monetization and engagement to the evolution of viewership – and beyond.
Heading along? Connect with our team to set up a coffee or a meet and greet via this link.
Full Court Press: A deep dive into cross platform trends around March Madness at a local and national level
1月30日 : 16:55 - 17:35 ET
Tara Gotch
Executive Vice President, CommercialComscore
Jenny Waddington
Senior Account Sales ManagerComscore
Comscore shares custom reporting diving into shifting viewership trends across platforms over the course of the March Madness Tournament. This presentation includes a look at the impact College Teams have on viewership trends across years, and into the shifting trends in sponsorship strategies.
Comscore shares custom reporting diving into shifting viewership trends across platforms over the course of the March Madness Tournament. This presentation includes a look at the impact College Teams have on viewership trends across years, and into the shifting trends in sponsorship strategies.