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2023年5月23日 - 5月24日
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The OTT.X X-FRONTS will be a two-day exchange for media buyers to learn about the booming AVOD & FAST ad market and explore one-of-a-kind opportunities provided by prominent and up-and-coming AVOD and FAST platforms, networks and channels.
Research Insights | Targeted Audiences
5月23日 : 3:55 - 4:05 PT
James Muldrow
Vice President, Product ManagementComscore
Today's ad-supported streaming landscape includes many opportunities for hyper-specialized content curation through AVOD and FAST services. As advertisers consider how to refine their buying decisions, understanding opportunities to pair advertising with programming designed for their target audience becomes a powerful tool to optimize planning. Comscore is uniquely positioned to provide insights into how viewers use streaming services. We will be discussing how diverse audiences use ad-supported streaming services that create content designed for them so buyers can understand opportunities to pair targeted advertising with targeted content.
Today's ad-supported streaming landscape includes many opportunities for hyper-specialized content curation through AVOD and FAST services. As advertisers consider how to refine their buying decisions, understanding opportunities to pair advertising with programming designed for their target audience becomes a powerful tool to optimize planning. Comscore is uniquely positioned to provide insights into how viewers use streaming services. We will be discussing how diverse audiences use ad-supported streaming services that create content designed for them so buyers can understand opportunities to pair targeted advertising with targeted content.