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March 25-27, 2024 - Vail, Colorado
The Digiday Publishing Summit will convene an influential group of media execs in order to give them the venue to discuss these new strategies, identify common pain points as well as pitch solutions and ultimately, make valuable business connections within the media industry.
Comscore will be on stage at the Digiday Publishing Summit on March 26 from 9:25 am – 9:45 am MST with an expert panel for the discussion “Advertise Nationally, Optimize Locally – Monetization & Validation Techniques for Optimal Audience Reach".
Join us at the Digiday Publishing Summit this March and leave armed with valuable connections and actionable insights to benefit your business. Click the link below to book a meeting!
Advertise Nationally, Optimize Locally – Monetization & Validation Techniques for Optimal Audience Reach
3月26日 : 9:25 - 9:45
Kelly Barrett
SVP, Product ManagementComscore
Amanda Gomez
SVP, Revenue Operations & Ad TechnologyNew York Post
Josef Najm
Director Programmatic and PartnershipsThomson Reuters
As publishers increasingly look to enhance their monetization and measurement capabilities to attract more marketer demand and provide them with accurate and granular data on the audiences delivered across their content and platform channels, they can and should demand new tools to optimize their reach and deliver ROI. This expert panel curated by Comscore unpacks their latest campaign insights and best practice for publishers heading into major events such as the Paris Olympics and the U.S. election cycle.
As publishers increasingly look to enhance their monetization and measurement capabilities to attract more marketer demand and provide them with accurate and granular data on the audiences delivered across their content and platform channels, they can and should demand new tools to optimize their reach and deliver ROI. This expert panel curated by Comscore unpacks their latest campaign insights and best practice for publishers heading into major events such as the Paris Olympics and the U.S. election cycle.