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2024年9月18日
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The smart agency executive needs strategies, actionable case studies, measurement and ad tech solutions, as well as original thinking to capitalize on this year's uptick in ad spend. The Cynopsis BIG TV Summit brings together thought leaders including Comscore to discuss topics ranging from platform bundling and the emerging strength of FAST channels to fresh approaches to monetizing TV and video.
To register visit: https://www.cynopsis.com/event/2024-cynopsis-big-tv-summit/
Advertise Nationally but Optimize Locally
9月18日 : 12:00 - 12:25 ET
Steve Bagdasarian
Chief Commercial OfficerComscore
Andrew Fitzgerald
SVP StreamingHearst
Taylor Byrnes
VP Media and MarTechLiberty Mutual Insurance
Craig Sloan
PresidentPlayfly Sports
Tim Hanlon
Founder and CEOVertere Group
It’s no wonder local TV revenue grew to an estimated $165.7 billion in 2023 – local TV helps marketers reach audiences where they are making purchase decisions, efficiently and precisely. Join Comscore in this session about the advances that are making local a must-have for businesses large and small.
It’s no wonder local TV revenue grew to an estimated $165.7 billion in 2023 – local TV helps marketers reach audiences where they are making purchase decisions, efficiently and precisely. Join Comscore in this session about the advances that are making local a must-have for businesses large and small.