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2024年3月14日
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At the IAB’s Measurement Leadership Summit on March 14, 2024, data, measurement, and addressability leaders, will discuss the future of measurement in media.
Comscore will be leading a breakout session on privacy and is a proud sponsor of this year’s IAB State of the Data report.
Balancing User Privacy Preferences and Effective Advertising
3月14日 : 14:00 - 14:50 ET
Kelly Barrett
SVP, Product ManagementComscore
Repositioning “data sharing” and “personalized ads” is essential to the future of digital advertising. In this session, we’ll develop a framework to better orient organizations to deliver their value-driven tools and explore solutions that work for both users and marketers.
Repositioning “data sharing” and “personalized ads” is essential to the future of digital advertising. In this session, we’ll develop a framework to better orient organizations to deliver their value-driven tools and explore solutions that work for both users and marketers.