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2024年7月16日
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The IAB Video Leadership Summit (VLS) serves as the annual agenda-setting event for senior leaders across the converging TV and digital video space. This year’s event will bring together, in person over 100 invite-only participants across the marketer, media, agency, and technology industries.
Beyond Reach: Is the Industry Ready for Full-Funnel Video Strategy?
7月16日 : 9:40 - 10:15 ET
Renee Nelson
SVP, GM, Television and Cross Platform Products
Eric Kretzer
Director, Video AdvertisingAmazon Ads
Maureen Bosetti
Chief Investment OfficerIPG Mediabrands
Pam Zucker
Chief Strategy OfficerIAB
At the 2024 Video Leadership Summit of the IAB, Comscore's Renee Nelson will join this panel discussion will exploring whether the digital advertising industry is prepared to transition from a focus on reach to a comprehensive full-funnel video strategy. This session will look at the use of reach as the primary metric for video campaigns and delve into the current state of full-funnel video measurement via currently available tools and methodologies for measuring video campaign impact on various stages of the funnel - from awareness to conversion. It will also explore the challenges and solutions for integrating data from various sources to accurately attribute conversions to video campaigns.
At the 2024 Video Leadership Summit of the IAB, Comscore's Renee Nelson will join this panel discussion will exploring whether the digital advertising industry is prepared to transition from a focus on reach to a comprehensive full-funnel video strategy. This session will look at the use of reach as the primary metric for video campaigns and delve into the current state of full-funnel video measurement via currently available tools and methodologies for measuring video campaign impact on various stages of the funnel - from awareness to conversion. It will also explore the challenges and solutions for integrating data from various sources to accurately attribute conversions to video campaigns.