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2024年10月8日 - 10月10日
- このイベントは終了しました -
Transact and Optimize Cross-Platform Campaigns In-Flight Across Screens and Markets with Comscore Advanced Audiences & Comscore Campaign Ratings.
For more event details visit https://nabshow.com/newyork2024/
Local Measurement Innovation: Building a Cross-Platform Future
10月9日 : 10:15 - 10:45 ET
Mandy Leef
SVP, Account ManagementComscore
Hanna Gryncwajg
SVP, CommercialComscore
Join Comscore for a session on optimizing audience reach across screens in the local markets where consumers are making key decisions. We will showcase our Advanced Audiences television currency and Comscore Campaign Ratings, the first-to-market cross-platform campaign measurement and in-flight optimization solution available at the local market level, featuring actual results from partners.
Join Comscore for a session on optimizing audience reach across screens in the local markets where consumers are making key decisions. We will showcase our Advanced Audiences television currency and Comscore Campaign Ratings, the first-to-market cross-platform campaign measurement and in-flight optimization solution available at the local market level, featuring actual results from partners.
Fireside Chat with TV News Check: Local Ads and the Real World - Where Innovation Meets Adoption
10月9日 : 14:00 - 14:15
Hanna Gryncwajg
SVP, CommercialComscore
Mandy Leef
SVP, Account ManagementComscore
How can advertising buyers, sellers and their clients optimize audience reach across screens in the local markets where consumers are making key decisions? How can cross-platform audience measurement and in-flight optimization help advertisers, networks and broadcasters optimize media investments on many platforms and in each local market? Join a conversation about how Comscore is innovating with its Advanced Audiences television currency and with Campaign Ratings, a first-to-market cross-platform campaign measurement and in-flight optimization solution.
How can advertising buyers, sellers and their clients optimize audience reach across screens in the local markets where consumers are making key decisions? How can cross-platform audience measurement and in-flight optimization help advertisers, networks and broadcasters optimize media investments on many platforms and in each local market? Join a conversation about how Comscore is innovating with its Advanced Audiences television currency and with Campaign Ratings, a first-to-market cross-platform campaign measurement and in-flight optimization solution.