- 2016年11月15日
What are the metrics that matter? Advertising Week 2016.
Has technology distorted the fundamentals of marketing?
Hear from Blaise D’Sylva, VP, Media, Dr. Pepper Snapple Group, on the importance of creativity in the age of precision targeting.
Aaron Fetters SVP, Comscore
Blaise D'Sylva VP, Media, Dr. Pepper Snapple Group
Lyle Schwartz Managing Partner, GroupM
Jon Suarez-Davis Chief Marketing and Strategy Officer, Krux
Julie Fleischer Managing Director, Retail, OMD
Charlie Chappell Sr. Director, Global Integrated Media, The Hershey Company
More videos from the Let’s Talk Advertising Effectiveness Series
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What’s needed to make data truly actionable?
How do you evaluate quality delivery?