Comscore Snapshots: entertainment in the Asia-Pacific region

Included in the ‘Entertainment’ category are websites and mobile apps that provide services, news and information related to TV, Movies, Music and Music Players. Examples include Netflix, IMDB, YouTube, Spotify, or Wikia.

Top line observations:

Table 1: In most markets the proportion of consumers accessing Entertainment sites is close to 90 percent or above. (Exceptions such as Japan and China reflect mobile-first habits that are not fully captured in our data.) In many countries, the trend is stable or slightly up, most notably in Australia. On the other hand, the dips witnessed in China, Vietnam, and, to a lesser extent, Japan, reflect the prominence of mobile platforms in the consumption of entertainment.

Table 2: In most Asian markets, the number of Entertainment sites and apps that reach 5% or more of the online population is significant. Large populations combined with near endless possibilities in terms of entertainment content, format, and business models support a growing ecosystem with little risk of industry consolidation in the near term.

­­Table 3: As in other regions of the world, the entertainment landscape consists of a mix of pure digital entities with a global footprint (e.g. YouTube and Spotify) as well as traditional entities with strong national presence, such as Gempak in Malaysia and JioTV in India.

Table 1. Reach of entertainment-related websites and apps

Source: Comscore MMX Multi-Platform, Total Audience, Dec 2020, Asia-Pacific region.

Table 2. Market competitiveness and consumer adoption of entertainment-related sites and apps

Source: Comscore MMX Multi-Platform, Total Audience, Dec 2020, Asia-Pacific region.

Table 3. Top entertainment-related sites and apps

Source: Comscore MMX Multi-Platform, Total Audience, Dec 2020, Asia-Pacific region.