RESTON, VA, July 13, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. In June 2010, Americans conducted 16.4 billion core searches, up 3 percent vs. May.
June 2010 U.S. Core Search Rankings
Google Sites led the U.S. core search market in June with 62.6 percent of the searches conducted, followed by Yahoo! Sites (up 0.6 percentage points to 18.9 percent), and Microsoft Sites (up 0.6 percentage points to 12.7 percent). Both Yahoo! Sites and Microsoft Sites have experienced gains due in part to the continued utilization of contextual search approaches that tie content and related search results together. (For more detail on contextual searches, please read the following post on the Comscore Voices blog: http://blog.comscore.com/2010/06/changes_in_search_landscape.html)Ask Network captured 3.6 percent of the search market, followed by AOL LLC with 2.2 percent.
Comscore Core Search Report*June 2010 vs. May 2010 Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Core Search Entity
Share of Searches (%)
May-10
Jun-10
Point Change Jun-10 vs. May-10
Total Core Search
100.0%
N/A
Google Sites
63.7%
62.6%
-1.1
Yahoo! Sites
18.3%
18.9%
0.6
Microsoft Sites
12.1%
12.7%
Ask Network
3.6%
0.0
AOL LLC Network
2.3%
2.2%
-0.1
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 16.4 billion searches in June, up 3 percent from May. Google Sites accounted for 10.3 billion searches (up 1 percent), followed by Yahoo! Sites with 3.1 billion (up 7 percent), Microsoft Sites with 2.1 billion (up 8 percent), Ask Network with 584 million (up 1 percent), and AOL LLC with 368 million (up 2 percent).
Comscore Core Search Report*June 2010 vs. May 2010Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Search Queries (MM)
Percent Change Jun-10 vs. May-10
15,935
16,439
3%
10,158
10,292
1%
2,908
3,114
7%
1,930
2,082
8%
577
584
361
368
2%
June 2010 U.S. Expanded Search Rankings
In the June analysis of the top properties where search activity is observed, Google Sites led the search market with 14.6 billion search queries, followed by Yahoo! Sites with 3.2 billion queries and Microsoft Sites with 2.2 billion.
Comscore Expanded Search Query ReportJune 2010 vs. May 2010Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Expanded Search Entity
Total Internet
24,415
24,933
14,444
14,617
Google
10,822
10,936
YouTube/All Other
3,622
3,681
2,994
3,206
Yahoo!
2,981
3,194
All Other
13
12
-8%
2,001
2,178
9%
Bing
1,636
1,722
5%
Microsoft/All Other
365
456
25%
714
678
-5%
ASK.COM
319
315
-1%
MyWebSearch.com/ All Other
395
363
craigslist, inc.
689
657
AOL LLC
610
629
AOL Search Network
290
298
MapQuest/All Other
320
331
Facebook.com
609
621
eBay
647
620
-4%
Fox Interactive Media
310
295
MySpace
307
292
3
0%
Amazon Sites
280
4%
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com