Comscore Releases June 2010 U.S. Search Engine Rankings

RESTON, VA, July 13, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. In June 2010, Americans conducted 16.4 billion core searches, up 3 percent vs. May.

June 2010 U.S. Core Search Rankings

Google Sites led the U.S. core search market in June with 62.6 percent of the searches conducted, followed by Yahoo! Sites (up 0.6 percentage points to 18.9 percent), and Microsoft Sites (up 0.6 percentage points to 12.7 percent). Both Yahoo! Sites and Microsoft Sites have experienced gains due in part to the continued utilization of contextual search approaches that tie content and related search results together. (For more detail on contextual searches, please read the following post on the Comscore Voices blog: http://blog.comscore.com/2010/06/changes_in_search_landscape.html)
Ask Network captured 3.6 percent of the search market, followed by AOL LLC with 2.2 percent.

Comscore Core Search Report*
June 2010 vs. May 2010
Total U.S. – Home/Work/University Locations
Source: Comscore qSearch

Core Search Entity

Share of Searches (%)

May-10

Jun-10

Point Change Jun-10 vs. May-10

Total Core Search

100.0%

100.0%

N/A

Google Sites

63.7%

62.6%

-1.1

Yahoo! Sites

18.3%

18.9%

0.6

Microsoft Sites

12.1%

12.7%

0.6

Ask Network

3.6%

3.6%

0.0

AOL LLC Network

2.3%

2.2%

-0.1

* Based on the five major search engines including partner searches and
cross-channel searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five
search engines are not included in the core search numbers.

Americans conducted 16.4 billion searches in June, up 3 percent from May. Google Sites accounted for 10.3 billion searches (up 1 percent), followed by Yahoo! Sites with 3.1 billion (up 7 percent), Microsoft Sites with 2.1 billion (up 8 percent), Ask Network with 584 million (up 1 percent), and AOL LLC with 368 million (up 2 percent).

Comscore Core Search Report*
June 2010 vs. May 2010
Total U.S. – Home/Work/University Locations
Source: Comscore qSearch

Core Search Entity

Search Queries (MM)

May-10

Jun-10

Percent Change Jun-10 vs. May-10

Total Core Search

15,935

16,439

3%

Google Sites

10,158

10,292

1%

Yahoo! Sites

2,908

3,114

7%

Microsoft Sites

1,930

2,082

8%

Ask Network

577

584

1%

AOL LLC Network

361

368

2%

* Based on the five major search engines including partner searches and
cross-channel searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five
search engines are not included in the core search numbers.

June 2010 U.S. Expanded Search Rankings

In the June analysis of the top properties where search activity is observed, Google Sites led the search market with 14.6 billion search queries, followed by Yahoo! Sites with 3.2 billion queries and Microsoft Sites with 2.2 billion.

Comscore Expanded Search Query Report
June 2010 vs. May 2010
Total U.S. – Home/Work/University Locations
Source: Comscore qSearch

Expanded Search Entity

Search Queries (MM)

May-10

Jun-10

Percent Change Jun-10 vs. May-10

Total Internet

24,415

24,933

2%

Google Sites

14,444

14,617

1%

Google

10,822

10,936

1%

YouTube/All Other

3,622

3,681

2%

Yahoo! Sites

2,994

3,206

7%

Yahoo!

2,981

3,194

7%

All Other

13

12

-8%

Microsoft Sites

2,001

2,178

9%

Bing

1,636

1,722

5%

Microsoft/All Other

365

456

25%

Ask Network

714

678

-5%

ASK.COM

319

315

-1%

MyWebSearch.com/ All Other

395

363

-8%

craigslist, inc.

689

657

-5%

AOL LLC

610

629

3%

AOL Search Network

290

298

3%

MapQuest/All Other

320

331

3%

Facebook.com

609

621

2%

eBay

647

620

-4%

Fox Interactive Media

310

295

-5%

MySpace

307

292

-5%

All Other

3

3

0%

Amazon Sites

280

290

4%

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com