Trinity Mirror had the biggest reach amongst the Scottish online population with 22.6 percent, compared to a 19.4 percent reach amongst the total UK audience. Gannett (owner of Newsquest and recently named Professional Publisher’s Association B2B digital publisher of the year) also had a strong local offering, seeing a Scottish audience reach level of 18.2 percent and an index of 129.
Additionally, Johnston Press achieved a reach of 11.1 percent in Scotland relative to 7.9 percent across the rest of the UK, therefore indexing at 141 in October 2013.