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Local Media Entities Are Particularly Popular in Scotland

The popularity of local versus national media is a question that we often get asked at Comscore. The below comparison of selected news brands shows that when focusing on internet users living in North...

Asia-Pacific: One Region, Many Audiences

The centre of the online universe now lies in Asia-Pacific, more than 40% of the worldwide internet audience is now based in Asia-Pacific. The sheer size of this market makes it worth every marketer’s...