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Attributing Brand Advertising Effectiveness
Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Bra...
Comscore today announced its latest innovation in ad effectiveness measurement with the introduction of the Smart Lift Attribution Model™. This new methodology, currently being applied to AdEffx Brand...
Spotify Appeals Especially to Spanish Mobile Music Streaming Users
State of the Internet New Zealand
As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising
In today's digital world, it is clear now more than ever before that pricing power is rapidly shifting to the consumer. The digital medium has brought transparency to prices and made it easy for anyon...
Staying Ahead of Invalid Traffic in Digital Audience Measurement
Top Smartphone OEMs in the U.S.
Pre-Testing Ad Creative Pays for Itself
Top IM Markets Worldwide
Men and Women Respond Differently To Various Types of Creative Ad Elements
Social SEO – Facebook & Twitter Best Practices
DLD Women: The Connected Women
Share of Device Traffic in Argentina
Share of Device Traffic in Chile
Map Usage On Mobile Grew By 40 Percent In France
What the UK’s New MMM App Reporting Means for Mobile Measurement Everywhere
Share of Device Traffic in Brazil