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UbiquiTV: Video Fragmentation is the New Reality

Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require adver...

Understanding Subscriber Behaviors for Mobile Operators

This presentation by Comscore VP of Telecom Jeremy Copp explores how mobile operators can enrich their subscriber big data and features a live demo of the industry-leading Comscore Subscriber Analytix...