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Why Capturing Instagram Reels data is More Important than Ever

With Instagram Reels owning 20% of the time people spend on Instagram and 45% of Instagram users interacting with Reels content at least one each week1, it’s no surprise the surge in short form video...

Elvis plus Musical Biopics - Comscore Box Office Overview

Comscore's senior media analyst Paul Dergarabedian with his latest Comscore Exclusive Box Office Overview focusing this week on #elvismovie & musical biopics historically on the big screen!