Local TV Shines As Viewers Seek Pandemic News
Global perspectives: Digital and CTV trends to watch in 2021
TV Needs an Impression-Based Currency for Pay-Per-Performance
In the latest installment of Comscore’s "Advancing Toward a Common TV Measurement Currency" series, Sinclair’s President of Broadcast and Chief Revenue Officer shares the importance of an impression-b...
The State of Social Video
When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...
OTT Shows Key Strength in Impression-Based Targeting
Kate Diehl, director of media buying at Pinnacle Advertising sat down with Beet.TV to talk about the growth of OTT services and the importance of taking an impression-based approach to targeting audie...
Global State of Mobile
The Power of Sports Storytelling
Comscore Snapshots: online finance in Europe
What will viewers watch on election night in battleground markets?
Comscore Snapshots: online finance in the Asia-Pacific region
TV Must Embrace Digital-Style Buying
We’re Breaking Silos for Audience-Based Buying
TV Ads Move Toward Cross-Platform Delivery
Local TV Buys Gain From Digital Insights
Fearmongering in CTV Advertising
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
Predictive Audiences for Connected TV