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The Value of the "Verified Impression"

In this presentation, Duncan Trigg, Vice President, Advertising Effectiveness, Comscore, Inc., shared how viewability, brand safety and ad fraud are intrinsically linked. Duncan Trigg went on to explo...

75% of Millennials in Brazil Either Access the Internet on Multiple Platfor...

More than ever, audiences are consuming content across platforms, including mobile. In order to deliver the right message to each audience, consumer habits across these platforms and different types o...