Stay ahead of the game and learn how to compete in a cookie-free world by using Comscore Predictive Audiences guide to programmatic audience targeting. Explore high performing audience segments across industry verticals to ensure you are driving campaign success.
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Comscore Predictive Audiences privacy-forward audience targeting solution delivers the same KPIs as cookie-based tactics at a fraction of the cost. Our Predictive Audiences helped a major auto manufacturer produce a 74% lower cost per acquisition than the alternate behavioral cookie-based segments and a 34% lower cost per acquisition than the traditional contextual segments.
Download our free guide to see the top performing audience segments and get insights to optimize your next programmatic audience targeting campaign.
Industry verticals included:
Political
Retail
Media & Entertainment
B2B
Sports & Gambling
Gaming
Automotive
Insurance
Activate your privacy-forward programmatic targeting today with Comscore on the shelf PMPs.